Not many manufacturers have had the braveness to launch in the course of the pandemic, however alongside got here Mika Leah with a variety of optimism and planning. Founding father of Buxxomly, a model with a whole reimagining of the supportive undergarment (and little black gown), Mika discovered the silver lining in these unusual instances and launched her enterprise in October 2020.
“We’re one of many fortunate firms that has simply launched in the course of the pandemic and are navigating the waters,” Mika mentioned. “The pandemic has given us the chance to go gradual and launch with the appropriate companions. We’re permitting ourselves this time to be strategic and go gradual and see what works, as a substitute of worrying about going to the market as shortly as doable, so it’s actually a blessing in disguise.”
The Little Black Gown Lingerie
Proudly designed for ladies, by girls, BUUST by Buxxomly is a radically redesigned one-piece basis garment out there in basic midnight black or milk white and crafted from delicate, 99 p.c recycled Italian material for an ultra-comfortable match that all the time flatters. Fully made within the USA, this garment was designed by award-winning Italian designer Romina Cristodero, recognized for her visionary work for La Perla, Felina, and Vitamin A Swim.
Based on Mika, this garment is designed to be like somewhat black gown. Not solely does it have a built-in bra, nevertheless it additionally acts as shapewear to carry every part in so girls can comfortably put on that backless night robe they’ve been dying to put on. It may be worn beneath one thing to carry every part in place, or it may be worn as somewhat black gown.
“We’re calling it LiftwearTM Lingerie,” Mika mentioned. “There’s nothing on the market proper now that’s each consolation and luxurious on this area, and that’s the place we need to disrupt this trade. All of us have shapewear that we placed on that feels limiting or like we are able to’t breathe, and now we’re capable of supply consolation however in a bit that appears like luxurious.”
A Leap of Religion to Begin Her Personal Firm
Mika had her ‘aha’ second after being wheeled into emergency coronary heart surgical procedure three weeks after her thirty third birthday. 4 procedures and 5 coronary heart stents later, she realized that life was quick and she or he needed to do what she liked. This expertise gave her the braveness to enlist in a enterprise program, the place she in the end found out she needed to create a bit for ladies that may maintain up their items and permit them to put on lovely backless attire for which excellent becoming bras are so exhausting to search out.
Mika then partnered with Italian designer Cristodero, and the 2 of them launched this piece to {the marketplace}. Though the model simply launched in October, Mika says they have already got plans for future lingerie items.
Sustainability Performs A Large Function
Buxxomly’s LiftwearTM Lingerie is constituted of tremendous delicate, recycled luxurious Italian Q-Nova material in a course of that goals to scale back CO2 emissions and water consumption whereas counting on renewable vitality. “It’s protected for the setting and it’s made within the U.S. It has the perfect of each worlds. I’m fairly happy with the sustainability facet. All of us must do our half, and it’s essential for every of us to make a distinction,” Mika mentioned.
At present, Buxxomly is bought by way of their web site, www.buxxomly.com, and in a handful of small boutiques and bridal salons. To view Buxxomly’s full product, please go to their web site.
